Its nearly August and Marketing week 2009 is almost here. I think back to 12 months ago and the journey we have gone on to get to here. I am so pleased that we took on the challenge of the theme of a Marketing led recovery ~ we took the Charge on approach ourselves. The initial meetings of the organising committee had a few of us concerned as to how well our great conference would do in a financially challenging time. Will there be any marketing folks left? will they have budget to go to a conference? all those sorts of questions were raised, well we have made it, there are still plenty of hard working marketing folks out there and so far it looks as if budgets for high quality information are still on the priority list.
Each year I look at the program and wonder who it is that I want to see most of all, who are the ‘do not miss’ speakers? this year its getting pretty hard, I cant think of any that I can do without, none that I will just skip on back to work or go out and fire off some emails and not mind if I miss the session.
More and more, Marketing week is driven by the high quality speakers and this year is no different, August ~ Charge on!
